Last updated: 29 October 2026
This Privacy Policy explains how the mobile game Plai ("the App", "we", "us", or "our") handles information when you use it. By installing or using the App, you agree to the practices described here. If you do not agree, please do not use the App.
We do not collect personal information directly. However, information is collected automatically by the App and by the third-party advertising and analytics services we use:
Your game data (level progress, in-game currency, settings) is stored locally on your device and is not transmitted to us. The one exception is the four leaderboard scores and, on Android, the achievement progress described in section 6, which are sent to Google Play Games (Android) or Apple Game Center (iPhone) when you are signed in to it.
The App uses Google AdMob to serve ads. Google may collect and process data as described in its policies, and may use device identifiers to provide personalized or non-personalized ads. For details on how Google uses information from apps that use its services, see:
The App uses Google Analytics for Firebase to understand how the game is used in aggregate — for example how many people open the App after installing it, how long sessions last, and which screens are reached. This helps us fix problems and decide what to build next.
Analytics automatically collects:
We do not send your game progress, your saved village, or any text you enter (such as your village name) to Google Analytics. See Firebase Privacy and Security and the Google Privacy Policy for how Google processes this data.
On Android, the App uses Google Play Games Services, a Google service, for its leaderboards and achievements. If your Google account has a Play Games profile, the App signs in to it once you have finished the tutorial. If you have no profile, nothing is created unless you open the leaderboards and choose to create one.
When you are signed in, the App sends Google Play Games four numbers:
It also tells Google Play Games which of the game's achievements you have earned, and how far you are toward the ones that count up (for example, puzzles completed or fish caught).
Google receives these scores and achievements together with your Play Games profile (your gamer name and avatar). We do not receive your email address or your Google account details. Who can see your scores and achievements is decided by your profile's visibility setting in Google Play Games ("Only you", "Friends only" or "Everyone"). The Play Games Services software also collects diagnostics and analytics data to keep itself stable. You can delete your Play Games data through your Play Games profile or your Google Account. See Play Games Services data collection and the Google Privacy Policy.
On iPhone, the App uses Apple Game Center for the same leaderboards. If you are signed in to Game Center on your device, the App connects to it once you have finished the tutorial, and Apple may show a short welcome banner. If you are not signed in, nothing is shown until you open the leaderboards, where you can sign in or close Apple's sheet.
When you are signed in, the App sends Game Center the same four numbers. Apple receives them together with your Game Center profile (your nickname and avatar). We do not receive your Apple Account details, and the App does not read or store your Game Center player ID. Who can see your scores is decided by your Game Center settings, and you can sign out of Game Center or turn it off in your device's Settings. See Apple Games & Privacy and the Apple Privacy Policy.
The App offers one optional, one-time purchase, the Village Patron: it lets you claim the game's bonuses without watching ads and adds a decoration to your village.
On Android the purchase is made through Google Play, which processes the payment under its own terms and the Google Privacy Policy. Google Play gives us a record of the order (such as the order ID, the product, the price and the country) so we can handle refunds and support requests. Each time the App starts it asks Google Play whether your Google account owns the purchase, and it remembers the answer on your device so the bonuses also work offline. A reinstall on the same Google account restores it.
On iPhone the purchase is made through Apple's App Store, which processes the payment under Apple's terms and the Apple Privacy Policy. Apple gives us sales reports (such as the product, the price and the country), not your identity. The App remembers the purchase on your device; after a reinstall, Restore purchase in the App gets it back from the App Store.
In both cases we never receive your card number, billing address or other payment details. Refunds are requested through Google Play or Apple.
Where required by the EU General Data Protection Regulation (GDPR) and related laws, the App uses Google's User Messaging Platform (UMP) to ask for your consent before personalized advertising and related data processing take place. You can change or withdraw your consent at any time through the privacy options available in the App's settings (where applicable). If you do not consent, you may receive non-personalized ads or no ads.
Your choice is also passed to Google Analytics, which stops using data for advertising purposes when you decline. Basic analytics measurement (such as counting app opens and sessions) continues so that we can tell how the App is performing overall.
We do not sell your personal information. Data collected automatically for advertising is shared with our advertising provider (Google) and its ad technology partners solely to deliver and measure ads, as described in their policies. Analytics data is processed by Google as our analytics provider, and aggregate results may be shared with Google's advertising services so we can measure which marketing channels bring people who actually play the game. On Android, leaderboard scores go to Google Play Games and are shown to other players only as your Play Games profile visibility allows; on iPhone, they go to Apple Game Center and are shown as your Game Center settings allow. We may also disclose information if required by law or to protect our rights and the safety of users.
We do not store your personal data on our own servers. Data processed by Google for advertising and analytics is retained according to Google's policies; analytics event data is retained for a limited period set in our Google Analytics configuration. Game progress stored on your device remains until you delete the App or clear its data.
The App is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided information through the App, please contact us and we will take appropriate steps to remove it.
Depending on where you live (for example, under the GDPR or the California Consumer Privacy Act), you may have the right to access, correct, delete, or restrict the processing of your personal information, and to opt out of the "sale" or "sharing" of personal information. To exercise these rights, contact us using the details below.
You can control advertising and analytics on your device at any time:
Information transmitted for advertising is sent over encrypted (HTTPS) connections. While no method of transmission or storage is 100% secure, we and our service providers take reasonable measures to protect data.
Our advertising and analytics provider (Google) may process data in countries other than your own, including the United States. Such transfers are governed by the provider's policies and applicable safeguards.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the App after changes take effect constitutes acceptance of the revised policy.
If you have questions about this Privacy Policy or your data, contact us at:
dev.jdanov@gmail.com